The Mortuary marks 150 years with TC & Company
Well another Halloween season is upon us and that ‘ole pre-pandemic nostalgia is wafting about. it’s almost back to pre-pandemic levels with 3 months of preps in advance of the event. Did you know this year marks the Mortuary’s sesquicentennial [ses-kwi-sen-ten-ee-uhl] anniversary? A hundred and fifty years is reason enough to roll out the red coffins…err carpet.
The agency has requested the Creepy-Guy voice once again to rekindle the brand and billboard its 150 years as a NOLA tradition. They’re hoping to get the message across that they’re still very much (of all things to say) alive… and keeping that tradition going well into another sesquicentennial. The roll out theme for the 2022 season is; The House that Fear Built…even though it may sound like an HBO episodic.
This season, The Mortuary’s ticket-buying arm co-opted with Sprite for ‘Wherever they’re Sold’ QR code tie ins in hopes of scaring up some shocking results.
As the story goes, albeit with a dash of MST 3K, in 1872 a man-turned-monster named Ravencroft, a mortician by trade, began to tinker with the primal forces of the universe with vampiric blood, seeding the terror of the victims of his unearthly experiments in his search for eternal life into the very walls of the basement to the house he called his own. (Don’t call us…) Insane acolytes hearing whispers from the dark continued with Ravencroft’s experiments, and where Ravencroft’s seed blossomed, the seeds of the dark society of mass (Dum Dum Dum) murderers known as The Collector’s ~ bloomed! Within the bloody, beating heart of New Orleans, on the edge of the City of the Dead, fear was cultivated and allowed to fester…(we’re Bringing-it-Home) building a place for itself… a house…a home…where, if you’re not screaming…you’re already DEAD. NOooo! Cue Creepy-Guy-Voice.
Now after 2 years + of indiscriminate spot closures and partial openings, The Mortuary has all the eye, nose and ear-marks of being pretty much back on track…with the provisos of operating on the side of caution. So it’s still mask wearing, wash them there hands (bloody…or not) and no exchanging blood types with the zombie actors no matter how much they s-c-r-e-a-m!
Between 1930 and 2003, more than 20,000 funerals took place within this Grand Victorian Mansion and former funeral parlor. Surrounded by New Orleans’ famed “Cities of the Dead” and sitting among more than a million graves in a one-square-mile radius, The Mortuary first opened its doors as a haunted attraction in 2007. Now, the house is alive as ancient and evil spirits that have lain dormant for so long begin to stir once more…Old fears you thought forgotten begin to resurface…of that something wicked hiding under your bed.
The Mortuary has been featured on CBS’ NCIS (Nola) series for their Halloween episode in 2017. As if going national wasn’t enough, they’re also listed amongst the top ghost hunting shows by the Discovery Channel’s Ghost Lab. And the Mortuary is prominently featured by SyFi Channel’s Ghost Hunters & Ghost Hunter’s International and The Travel Channel’s Ghost Adventures as one of America’s Scariest Attractions! It’s the perfect setting for a one-of-a-kind adrenaline pumping, nail-biting haunted house experience…and by the spooks of it, they ain’t kiddin.
The Mortuary will actually open its doors a bit later than pre-pandemic openings. The season will begin September 24th. There will be a ton of social buzz with creepy teaser sound effect only spots leading up to all important opening dates.
We did a number of spots featuring the Creepy-Guy voice so we’ve combined the best creeps from the bunch and put ’em on the video below. Oddly enough, this year also marks our 15 year anniversary representing the Mortuary (Circa 2007). We began our journey thanks to a mutual acquaintance at Elswarro Productions. The Creepy-Guy voice became such an identifiable presence with The Mortuary, that they started using us directly and it became the beginning of a beautiful friendship ever since. Click the link button to hear a quick 15 second tag for the ‘The House that Fear Built’ 150 year Anniversary campaign.
by:+Tom Clifford, VoiceOver & Creative Services
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